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Victoria's Secret, the lingerie company Catsuits, the Very Sexy bra, the Fantasy Bra, and the Internet server-crashing introduced fashion show, has become "too sexy," said for his own good, its top managers.
"We have so much of our heritage ... become too sexy, and we use the word sexy a lot and have really forgotten the ultra feminine, "said Sharen Turney, Victoria's Secret CEO in a meeting with analysts.
Victoria's Secret with the idea that Victoria was manor born and lived in London was set up, "said Turney.
"I feel so strongly about us back to our heritage and really thinking in an extremely feminine and not just the word sexy and always much more on our customers, "Turney said Thursday. will
Turney said Victoria's Secret is in place under with a strong focus on the successful Pink line latex bondage and loungewear for college-age women, and tried to chase those customers
Turney said Victoria's Secret's level to increase the complexity.
"We will also reinvent sleepwear business and focus on product quality," she said. "Our assortment will return to an ultra feminine lingerie brand Catsuits, to meet their needs and expectations. "
sales at Victoria's Secret, like many clothing retailers have been slipping.
Victoria Secret's parent, Limited Brands, said on Wednesday that its profit fell in the fourth quarter by 12 percent and that its first quarter would come below the expectations of Wall Street.
Same-store sales at Victoria's Secret fell 2 percent in 2007, with turnover in the fourth quarter rose 8 percent.
The chain was in San Francisco in 1977 by Roy Raymond, who he was trying to move, Catsuits Lingerie to buy for his wife and hoped that a comfortable place for men, to buy to be said, is started.